The PARTNERNOMICS Show - Episode 19 - Steve Kazan, CEO & Founder @ Inner Onion LLC

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Steve Kazan, CEO & Founder @ Inner Onion.  Inner Onion is an international sales consultancy, operating from San Francisco and supports international technology (cyber security) companies who want representation in the United States by: - Creating & Implementing go-to-market plans to enter North American markets - Developing and managing partner eco-systems - Creating strategic relationships - Fractional CMO / GM / VP Partnerships In this episode, the duo discusses the 4 questions below: Long-term Success: Most important factors for long-term partnership success? Underperform: Top reasons why tech partnerships underperform? IT Partners: What product categories are tech partners looking to add? Enablement: In what areas are partners looking for stronger enablement? Grab your copy of Inner Onion's e-book: How to Win with Tech Partner Programs by visiting (https://www.inneronion.com/e-book) Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science!