The PARTNERNOMICS Show - Episode 27 - Craig Booth, Founder & Principal @ Channel Force

Today, our guest on The PARTNERNOMICS Show is Craig Booth Founder & Principal at Channel Force. Craig is a technology sales executive and skilled sales professional. He has a consistent track record of helping organizations exceed their revenue targets. He has been recognized by multiple companies as a top performer in both direct sales and channel/MSP sales leadership roles. He also has a track record of turning around underperforming territories and sales organizations.   Topics Covered: Channel Force: Can you tell us about your background and how you came to start Channel Force? Channel Sales: There are a lot of channel sales methodologies. What is different about your approach? Innovation: Channel Force focuses on "innovating the channel sales process." Could you elaborate on what that innovation entails? Leadership: Why should a channel or revenue leader consider adopting your process? Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science!