The PARTNERNOMICS Show - Episode 3 - Bob Moore, Co-Founder and CEO @ Crossbeam

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Bob Moore, Co-Founder & CEO at Crossbeam, a collaborative data platform that helps companies build more valuable partnerships by discovering which customers and leads they have in common. Moore previously co-founded Stitch (Acquired by Talend in 2018) and RJMetrics (acquired by Adobe by way of Magento Commerce in 2016). In this episode the duo debates the 4 questions below: Privacy: Are corporate data privacy concerns a barrier to account mapping solutions such as crossbeam? Degrees: Will we see a world that includes “professional certifications” that replace college degrees at some point? The pace of business is accelerating and Universities are lagging. Get a Marketing Degree today. Students are better teachers… Organization Structure: Should the “partnering team” report to the Sales Lead or another executive? Most sales leaders are zero-sum, transactional thinkers. Don’t understand partnering. Sales = hunter; Partnering Professionals are General Managers Attrition: More than half of partnership professionals switched companies in 2021. Why and will this continue? Hiring executives have no way to validate a candidate’s knowledge. The labor pool of partnering professionals was tapped out years ago. How to grow the crop of future professionals. Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn how to become an SPLP® certified partnering professional (https://partnernomics.com/splp-lp/)