The Partnership reset: Why AI is rewriting inbound, tooling & services - Peter Lorant & Chris Lavoie

I sat down with Chris Lavoie (Partnership Mastermind) and Peter Lorant (ex-HubSpot, Zendesk, Google, Workday and SAP ) to have an open discussion on AI and the impact on partner teamsChris runs Partnership Mastermind, training 500+ partnership pros. Peter spent 30+ years at the biggest tech companies. He's seen every tech revolution. This one's the biggest. Here's what hit different: Inbound is dead, partners is one of the answer: Marketing boards are panicking. The pipeline from inbound? Gone. Companies are flipping couch cushions for demand. Partnerships is the only channel with real conversion. But here's the catch: no more hiring sprees. Revenue per FTE is king. Lovable does $3-6M ARR per employee. You do more with less, or you're out. AI tooling is eating partner tech: Partner tools always got the scraps. Marketing gets $2, Sales gets $3, Partnerships gets $1. Now Salesforce launched headless agentic experiences. The future? No logging into 20 tools. Agents run workflows, partner tech becomes APIs. If your moat is UI, you're cooked. SI partners are in freefall: 71% of CIOs cut SI budgets to fund AI (Anthropic, OpenAI). The $100K implementation projects? Agents do that now. SIs used to wait for vendor playbooks. That's over. No handbook anymore. Workflows change weekly. Get technical fast or lose 30-40%The top 1% go all in: Peter's HubSpot playbook: let a thousand flowers bloom. Everyone experiments, documents, votes every 2 months on top 3 use cases, codifies, trains everyone. Mass personalization unlocks the long tail. Chris's advice: audit your month. What took 10 hours AI does in 10 minutes? Copywriting, follow-ups, prioritization.The messy middle: We overestimate short-term, underestimate long-term. Everyone works harder, not less. But efficiency gains are real. Experiment, don't freeze. This isn't hype. This is the reset. Did you enjoy this episode? 👉 Like, comment, subscribe and rate 5 stars Watch at the episode on Youtube: https://youtu.be/7nWDmv70Z3U▬▬▬▬▬▬▬▬▬▬ Chris: https://https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/ Peter: https://www.linkedin.com/in/palorant/ Maxime: https://www.linkedin.com/in/maximeimbert-partnerships/ ▬▬▬▬▬▬▬▬▬▬ #partnerships #AI #partnerstrategy #SaaS #agenticAI #inbound #gtm ▬▬▬▬▬▬▬▬▬▬ I'm Maxime Imbert, Operating Partner Partnerships. I help B2B SaaS, AI native companies and Fintech build partnership strategies that actually drive revenue. Strategy call: https://calendly.com/maxime_imbert/30minHosted on Ausha. See ausha.co/privacy-policy for more information.