The Past, Present, and Future of Physicians on Social Media, with Kevin Pho, MD

In this episode, Dr. Nisha Mehta is joined by Dr. Kevin Pho, MD, founder of KevinMD.  They discuss: His decisions to start blogging in 2004 and to eventually start amplifying other voices in healthcare, what’s contributed to his success, and dealing with (and learning from) the occasional negative feedback that comes along with what he decides to publish How his platform has evolved with the rise of other social media platforms, the realities of having to ‘feed the content monster’ while still being a practicing physician, and how doctors should approach decisions about which platforms to create content on The pros and cons of the rise of the ‘physician influencer’ and what doctors getting involved in social media earlier in their careers should keep in mind The business of social media, and how AI can be effectively leveraged to augment your social media presence while still preserving the authenticity that makes content valuable Find more of our content at www.physiciansidegigs.com, our Facebook communities, and our Instagram accounts! This episode is sponsored by our insurance agents directory at Physician Side Gigs, which includes resources for various insurance products, including disability, life, malpractice, home, and auto insurance. This curated list contains brokers who have been used by thousands of members in our communities. Find insurance agents by visiting https://www.physiciansidegigs.com/insurance-agents-for-physicians.