The Path of Brand Strategy: Insights from Kevin Keohane

On this episode of the LaunchPad Innovators Podcast, host Bill Kalivas sits down with global brand strategist Kevin Keohane, Managing Partner at Brandpie. Kevin shares his journey from the U.S. to Australia and London, where he worked with top-tier firms such as WPP, Capgemini, and Coca-Cola, before landing in Spokane.With wisdom shaped by decades of international experience, Kevin unpacks what startups often get wrong about branding, how established companies should evolve, and why Spokane has untapped potential as a creative and business hub. From narrowing your target to aligning internal culture with brand promise, this episode is packed with practical advice for entrepreneurs, CMOs, and anyone building something new.