Matthew Encina on Designing Coldplay's Interactive Music Video (Ep. 15)

➡️ What happens when you pitch a client an idea you have absolutely no idea how to execute...and they say yes?That's exactly what happened when Matthew Encina, former Creative Director at Blind and one of The Futur's most recognized educators, pitched Coldplay an interactive music video concept in 2014. In this episode, we break down the Favorite Frame™ from that legendary project—the most aspirational ending you can unlock in the Coldplay "Ink" interactive music video—and the motion design career philosophy behind it.We cover Matthew's 20-year journey from Art Center to freelancing around LA studios, to creative director at Blind under Chris Do, to building The Futur into a global education platform, to going fully independent in 2021. And along the way, he unpacks the design philosophy that ties it all together 👉 why your creativity is never just about pixels on a screen.➡️ Check out this episode of the podcast on Youtube as well.➡️ Come connect with us on social: Instagram, Twitter, Facebook and LinkedIn.➡️ Enjoying the show? Feel free to leave us a review on Spotify and Apple Podcasts.➡️ Today’s show notes:Matthew’s WebsiteMatthew’s YouTube ChannelColdplayCase Study for Coldplay’s ‘Ink’Making Of ‘Ink’Coldplay ‘Ink’ Music VideoColdplay ‘Ink’ Full Production CreditsGhost Stories AlbumEkoArt Center College of DesignBlindChris DoThe FuturPaul KimRachel YondaMatthew’s ‘Start Before You’re Ready’ TEDx TalkMassimo VignelliThe Futur Styleframes CourseMod Musings by Matthew Encina—➡️ Affiliate links:If you decide to make a purchase through one of our affiliate links we will get a small commission at no additional cost to you. Rest assured that we would recommend these products regardless of their commission-based opportunities.Riverside—➡️ Theme Music: Late Night Latte by Harrison Amer. Licensed by Premiumbeat.➡️ Styleframe Saturdays is a proud member of the Formerle brand family.Permissions granted by the artist.