The Path to Becoming a Celebrity Authority - First, Know Yourself! with Dorina Lanza

Find Dorina: www.CircleofEliteEntrepreneurs.com Dorina's Facebook Group: Circle of Elite Entrepreneurs About Dorina: Dorina Lanza is the founder of the Circle of Elite Entrepreneurs and creator of the Your Brilliance series of coaching and mentoring programs. As a master coach and business mentor, Dorina works with High Performers from a wide variety of fields, to focus who they are and what they do so they can achieve in business and in life what most people would consider impossible.  With Dorina's guidance, her clients perform at a level most people only dream of. As a result of working with Dorina, her clients have increased their sales by more than $2 Billion. Using her proprietary, science-based processes coupled with inner work, Dorina guides her clients to develop a systematized approach to attract a steady stream of ideal clients into their programs and then deliver to them breakthrough results. Notes To be a successful coach/business owner, you have to become an attractor of people.  However, you don't want to attract all people, you want to attract the RIGHT people. Taking any and all clients isn't liberation (it IS the ball and chain!).  The first step is to know yourself.  Specifically, you need to know your  archetype mind type wealth style and then show up that way.  Do not be like other coaches. Be yourself.  You must have these fundamentals in place.  You must be clear on who you are and build your brand around these core pieces.  Know your niche and become a specialist, not a generalist.  Develop a signature system, create high-end packages and know how to communicate with people in such a way that you really connect (based on the neuroscience of communication).  Specialize  so that you can elevate yourself and develop your reputation, and  gain more exposure.  Your purpose is the most important driver in this equation. Your purpose is what propels you forward and your desire to serve people and have an impact is at the core of your becoming a Celebrity Authority!      If this episode resonated with you, you might enjoy our free People Skillz community — a structured space to practice steadier, more intentional communication. We also created a short Communication Patterns Quiz to help you identify how you respond under pressure. You’ll find both here.