The Pay Per Click Podcast E06: Impression Share

This week Josh and Andrew talk about a quick trip to Guadalupe Peak before and places that they'd like to camp this year before jumping into one of the more intricate metrics to understand: impression share. As always the guys cover what it is, why it is important, and how to impact it. This is one of those metrics that doesn't get talked about as often as some of the others, but it is extremely important! You can check out this week's sponsor at the link below: https://anchor.fm/