EPISODE · Jan 11, 2013 · 5 MIN
The Payment Landscape in 2013
from Euromonitor Podcasts · host Euromonitor International
The biggest topic in payments today is the rise of the mobile phone as a global payment device. In emerging markets, the mobile phone is an affordable device used to reach the unbanked population. There are also ongoing shifts in payment preferences, as many new banked consumers shift from paper to plastic - i.e. credit and debit card. Michelle Evans, Consumer Finance Industry Analyst at Euromonitor, discusses other trends in payments expected to rise to prevalence in the coming year.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.
What this episode covers
The biggest topic in payments today is the rise of the mobile phone as a global payment device. In emerging markets, the mobile phone is an affordable device used to reach the unbanked population. There are also ongoing shifts in payment preferences, as many new banked consumers shift from paper to plastic - i.e. credit and debit card. Michelle Evans, Consumer Finance Industry Analyst at Euromonitor, discusses other trends in payments expected to rise to prevalence in the coming year. Lots of...
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The Payment Landscape in 2013
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