EPISODE · Oct 11, 2023 · 11 MIN
The Peak-End Rule: A Golden Rule for Amazing Customer Experiences
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens, Jennifer Clinehens
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What this episode covers
Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experiences? It's down to a behavioral science principle known as the Peak-end Rule. Join me today as we delve into the Peak-end Rule, and talk about how we can use it to our advantage in business, marketing, and experience design.
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The Peak-End Rule: A Golden Rule for Amazing Customer Experiences
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