EPISODE · Nov 17, 2020 · 10 MIN
The Peak-end Rule: Why some moments matter more than others
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens, Jennifer Clinehens
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible✅Buy my book, "Choice Hacking"✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter✅Take my course, "How to Create Persuasive Experiences"✅Learn how you can work with Jennifer Clinehens and Choice Hacking INSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: What is the Peak-end Rule?Disclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :) ★ Support this podcast ★
Embed this episode
What this episode covers
Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experiences? It's down to a behavioral science principle known as the Peak-end Rule. In this episode, we’ll explore the Peak-end Rule, and talk about how we can use it to our advantage in business, marketing, and experience design.
NOW PLAYING
The Peak-end Rule: Why some moments matter more than others
No transcript for this episode yet
Similar Episodes
Similar Podcasts
No similar podcasts found.