The People Who Find Their Niche Win.

This episode picks up a thought from an in-flight newsletter — the idea that, in the end, the people who find their niche are the ones who win — and follows it from 30,000 feet back to ground level.It touches on a pattern visible on YouTube and elsewhere: channels built around something almost absurdly specific ("the most niche harness talk in Japan," "bouldering for beginners in your forties") that end up growing precisely because of their narrowness, while broader efforts to appeal to everyone tend to disappear.There's also a candid look at an early period running an eyewear shop — the phase of wide selection, no particular focus, doors open to everyone — and the quiet realization that came with it: no one could quite say what the store was.The episode draws a line between "choosing a niche" and "turning people away," suggesting they're not the same thing at all — and that a niche, more often than not, isn't something you design in advance but something you notice you've always had, in the topics you research without being asked and the conversations you keep ending up in.A quiet reflection on the difference between trying to reach everyone and being found by exactly the right people.