The perfect offer needs a guarantee

A perfect offer needs a guarantee. I do not care what you sell, you need a strong guarantee. A guarantee will reverse the risk that a stranger will take by investing their money on your product or business. A guarantee is part of a great customer experience. And, yes... Some people will take advantage. This is just part of the statistic. But a strong guarantee will: 1. Show confidence to the value of your product 2. Convert WAY more clients than the ones that will take advantage or simply won't like your product. Always offer a guarantee. But how you know it is a strong one you ask? When you offer it, you must feel uncomfortable doing so. I guarantee you...you need a guarantee!