EPISODE · Apr 23, 2019 · 29 MIN
The Perfect PPC Manager
from Getting Granular · host jordon meyer, mike fleming, Granular
What you’ll learn in this episode of Getting Granular: Mike’s story of his client management style when he started in PPC and how it has changed over time – 5:00 Stories from Mike and Jordon about situations outside of PPC that impacted PPC results and how to report back to a client - 6:45 Examples of how business needs can change with a client and how it can impact PPC results and what a PPC manager can do to help – 9:00 What the signals and signs you should be looking for in a PPC manager – 11:00 How a PPC manager should react when mistakes are made or goals are not met – 14:50 The pitfalls of hiring professional service companies and best practices to vet them – 20:00 What communication and time management with a good account manager should look like – 25:00
Embed this episode
What this episode covers
There’s more to running paid search accounts than the cold hard numbers – there’s a human element. Jordon Meyer, Founder and President of Granular, sits down with Mike Fleming, a Senior Paid Media Manager at Granular to discuss the things that make for an exceptional paid media manager and how Granular approaches account management. Jordon and Mike also discuss what a marketing manager should look for when hiring a PPC manager from an agency.
Ready to play
The Perfect PPC Manager
No transcript for this episode yet
Similar Episodes
Mar 8, 2026 ·12m
Similar Podcasts
No similar podcasts found.