The Personal Brand Foundation Every Entrepreneur Needs

Building a sustainable brand is hard. Building one while balancing life, motherhood, and business? Even harder.This is a real founder conversation.In this episode of ZÁY SHEEN Webisodes, Tafreed Butt sits down with Liza Kozakova, founder of Vault Urban, for an honest and insightful conversation about sustainable entrepreneurship, motherhood, personal branding, and building an ethical business from the ground up.Liza shares her journey from growing up in Russia to moving to the UK, transitioning from the IT industry into fashion entrepreneurship, and building a sustainable apparel brand focused on innovation and responsibility.The conversation dives into the real challenges behind ethical fashion: sourcing sustainable materials, balancing performance with sustainability, economic realities, founder visibility, personal branding, motherhood, and the broader responsibility businesses have toward the planet.This is a conversation about ambition, resilience, innovation, and conscious leadership.⏱ Timestamps00:00 Welcome & Guest Introduction02:20 Liza’s Early Journey From Russia To The UK06:45 Transition From IT To Entrepreneurship11:30 Why Sustainable Fashion Matters16:10 Challenges Of Building An Ethical Brand21:50 Sustainable Materials & Product Innovation27:40 Balancing Motherhood & Entrepreneurship33:15 Personal Branding & Founder Visibility38:50 Economic Realities Of Sustainable Fashion44:10 Building A Better Fashion Future🔗 Connect & FollowHost – Tafreed Butt | ZÁY SHEENInstagram: @tafreed / https://www.instagram.com/_tafreed/Guest – Liza Kozakova | Vault UrbanInstagram: https://www.instagram.com/liz.kazakova/sustainable fashion, entrepreneurship, ethical business, motherhood, personal branding, fashion innovation, conscious consumerism, sustainable materials, founder mindset, slow fashionIf you're passionate about sustainable entrepreneurship, fashion innovation, or building something meaningful, subscribe to more conversations through ZÁY SHEEN Webisodes.What do you think is the hardest part of building an ethical business today?