The Personal MBA
from What You Will Learn
The Personal MBA - by Josh Kaufman 'Master the art of business' The traditional MBA is so expensive that you need to mortgage your life, they teach out-dated concepts and can't guarantee a high paying job. You're almost certainly better off buying a bunch of books and trying a bunch of things yourself first before making such a major investment of time and money. The personal MBA is a book that combines all of the business concepts you can expect from an MBA, for the price of a book. In this episode we cover the 5 parts of a business: Value creation – discovering what people need or want, then creating it Marketing - attracting attention to build demand Sales - turning prospective customers into paying customers Value delivery - giving customers what you've promised and ensuring that they're satisfied Finance - bringing in enough money to make your effort worth while
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