The Pet Food Market in Germany

Pet food in Germany is benefiting from the pet humanization trend, states Euromonitor research analyst Clarissa Nicklaus. Humanization means that pets are being seen as family members and are, therefore, treated to care that is above or at the same level as their human counterparts. As a result of this trend, demand for natural, functional food for pets is shaping the pet food market in Germany. Organic pet food, however, is performing rather flat due to strong demand for functional food.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.