The Pipeline Graveyard: Bringing Cold Leads Back to Life
Episode 62 of the Breaking BizDev podcast, hosted by John Tyreman & Mark Wainwright, titled "The Pipeline Graveyard: Bringing Cold Leads Back to Life" was published on October 13, 2025 and runs 41 minutes.
October 13, 2025 ·41m · Breaking BizDev
Summary
Your CRM is haunted. Not by ghosts...but by cold leads, stalled proposals, and “maybe next quarter” conversations that never saw the light of day. In this episode, John and Mark take you on a guided tour of the Pipeline Graveyard—where dead deals lurk, and second chances await. Despite the Halloween theme, this one’s evergreen. Because let’s be honest: deals go dark year-round. We’ll show you how to diagnose the truly dead, spot signs of life, and—when the timing’s right—resurrect opportunit...
Episode Description
Your CRM is haunted. Not by ghosts...but by cold leads, stalled proposals, and “maybe next quarter” conversations that never saw the light of day. In this episode, John and Mark take you on a guided tour of the Pipeline Graveyard—where dead deals lurk, and second chances await.
Despite the Halloween theme, this one’s evergreen. Because let’s be honest: deals go dark year-round. We’ll show you how to diagnose the truly dead, spot signs of life, and—when the timing’s right—resurrect opportunities without looking desperate.
It’s part sales therapy, part post-mortem, and part playbook for turning silence into closed-won. So grab your flashlight and a shovel. We’re digging in.
CHAPTERS
00:00 Introduction
00:48 Welcome
01:16 Introduction
02:57 Common Causes of Deals Failing
06:29 Diagnosis
11:17 Signs There Is Still Life In The Deal
13:27 New Information
15:03 Reflection
18:19 How To Raise The Dead
24:50 Digging In The Graveyard
34:43 Segmenting
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