The pitch slap and other ways to lose friends on LinkedIn

Are you wondering why LinkedIn isn't bringing you the clients you need? Do you invest time networking on the platform but feel like you're doing something wrong when the work doesn't materialise? Are you confused about what's changed with LinkedIn and why the tactics and content that used to work aren't delivering results anymore?I share what I've learned about LinkedIn prospecting after being pitch slapped and watching the platform fundamentally change how it works. In this episode, I talk about the common mistakes that are actively damaging your ability to win business on LinkedIn, from pitch slapping new connections to delegating your engagement to AI-powered assistants. You'll hear practical tactics for using LinkedIn effectively in the age of the new algorithm, and why relationship building beats formulaic prospecting every single time.What you'll learn in the podcast episode:- How LinkedIn's new 360brew algorithm has fundamentally changed the platform from signal-based to semantic-based, and what this means for your content strategy and prospecting efforts- Why the pitch slap (approaching new connections with an immediate sales pitch) kills opportunities before they start, and the simple networking event test to avoid this mistake- The fatal flaw of only prospecting when you're hungry for work- How to spot AI-generated engagement on your posts and why delegating your commenting to assistants armed with AI will get you blocked by the very prospects you're trying to reach- Why staying within your zone of expertise matters more than ever under the new algorithm, and the line between helpful personal stories and coming across as inauthenticThe relationship building timeline that actually works on LinkedIn, including when it's appropriate to move from small talk to suggesting a callRelated episodes:The introverts' guide to networking: https://startuptogrownup.substack.com/p/the-introverts-guide-to-networking?r=l8khyWhat it really takes to get a referral (it's not what you read on social media) https://startuptogrownup.substack.com/p/the-biggest-mistake-professionals?r=l8khyHow to put your marketing on autopilot https://startuptogrownup.substack.com/p/how-to-put-your-marketing-on-autopilot?r=l8khyFrom 0 to 1000 subscribers in 9 months: my exact playbook https://startuptogrownup.substack.com/p/from-0-to-1000-subscribers-in-9-months?r=l8khyUseful links:- sign up as a paid subscriber and use this link to get 20% off an annual membership of Start Up To Grown UpWelcome to a free podcast episode of Start Up To Grown Up: Your source for ideas, insights and tactics to take back control of your business and scale it sustainably and profitably by Heather Townsend, award-winning author of The Accountants’ Millionaires’ Club and Founder of The Accountants’ Growth ClubEach episode of the Start Up To Growth Up Podcast is based on my weekly Substack Article on the same topic. Head over to my substack to subscribe https://substack.com/@startuptogrownup so you never miss an article or episode again. Get full access to Start Up To Grown Up at startuptogrownup.substack.com/subscribe