The Pivotal Role of Ag Retailers

Farmers are the key link in keeping bountiful, affordable food to feed the world. There are many others that help growers do their work, including ag retailers.“If you just look at the top 100 ag retailers, as far as the biggest ones in the country, the last couple of years, it has been over $40 billion worth of products and services that have been provided to farmers,” remarked Daren Coppock, CEO of the Agricultural Retailers Association. “It’s a significant contribution, and essential to raising the food that we need in the country and around the world.”Coppock has led the ARA since 2009, and said every aspect of agriculture, including retailers, continues to evolve and become more complex. New areas include artificial intelligence and the rise of biological products, including biostimulants. He said the ag retail industry has a lot of optimism for the future, although areas to watch incudes impacts the interest rate environment and a lack of sufficient labor.