The Plant Base's Veganuary Sessions: The state of the industry panel – Part two

Welcome to The Plant Base's Veganuary Sessions podcast series in celebration of the annual Veganuary movement. Melissa Bradshaw, editor of The Plant Base, hosts this special themed series featuring conversations with special guests from across the plant-based food and beverage industry. We're rounding off the 2025 series with part two of our panel discussion on 'The state of the industry,' where we delve deeper into how consumer purchases are evolving, specific issues for the industry to address such as price parity, and how brands can stay resilient in the face of financial challenges. If you missed part one, be sure to give it a listen first here! Meet the experts... Jasmijn de Boo, global CEO, ProVeg International Thomas Swiers, director and head of food and drink, Interpath Advisory Joe Hill, co-founder, One Planet Pizza Alice Pilkington, global principal food and beverage analyst at Mintel