The Platform Myth: Why Audience Matters More in Programmatic | Skip Wilson

Skip Wilson, CEO of DRAFT Advertising This interview uncovers a powerful truth in digital advertising: it’s not where your ads appear, but who sees them that counts. Discover why focusing on audience precision can drastically improve your campaign results and how programmatic strategies are reshaping the way businesses think about advertising. If you want to understand what truly drives effective ad campaigns and get practical insights into making the most of your media budget, this is the interview you need to watch.