The Platform Raised the Rent
from Are You In? with ChicagoJon & Crys D. Hosted by Jon and Crys D.
Every platform eventually reprices access. YouTube just proved it. Beginning February 1, 2027, YouTube is raising the bar for new creators entering the Partner Program. But this episode isn't really about YouTube. It's about what happens when someone else owns the platform your business depends on. In this episode of ARE YOU IN?, Jon and Crystal break down the business model behind YouTube's latest monetization changes, why platforms always change the rules, and how creators can build businesses that aren't dependent on someone else's algorithm or policies. In this episode: - What YouTube's new Partner Program requirements really mean - Why every platform eventually reprices access - How to follow the business model instead of the headlines - Why creators should measure business, not just views - How to build infrastructure instead of just content - The one audit every creator should complete this week This Week's Homework Record one long-form video. Create three Shorts from it. Add one email signup or community invitation. Track movement—not just views. The creators who survive aren't the ones with the biggest audience. They're the ones who own the relationship. Technology Shifts Power. Are You In? 🎙 Live Wednesdays at 12 PM CT on YouTube, TikTok, and LinkedIn 🎧 Full episodes available on Spotify, Pandora, and Amazon Music
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