The playbook behind one of the fastest-growing social-first newsrooms episode artwork

EPISODE · Mar 5, 2026 · 45 MIN

The playbook behind one of the fastest-growing social-first newsrooms

from The Business of Content with Simon Owens · host Simon Owens

My newsletter: https://simonowens.substack.com/   Founded during the pandemic, the The News Movement set out with a simple but radical premise: what if journalism were designed entirely for the platforms where younger audiences already consume information? Rather than trying to pull readers back to a website, the company built a newsroom that publishes directly to TikTok, Instagram, and YouTube Shorts, translating the conventions of traditional reporting into vertical video, carousels, and other native formats.    In a recent interview, editor-in-chief Rebecca Hutson explained how the outlet approaches platform-first journalism, why its reporters function as "triple-threat" video journalists who can shoot, edit, and publish their own stories, and how the company tailors coverage differently for each social platform.  

Episode metadata supplied by the publisher feed · Published Mar 5, 2026

Embed this episode

NOW PLAYING

The playbook behind one of the fastest-growing social-first newsrooms

0:00 45:55

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Business of Content with Simon Owens?

This episode is 45 minutes long.

When was this The Business of Content with Simon Owens episode published?

This episode was published on March 5, 2026.

Can I download this The Business of Content with Simon Owens episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!