The Playbook Behind Viral Ecommerce Brands | Let's Laugh About It with Isaac Medeiros

from Let’s Laugh About It · host Zoe Kahn

Today on the podcast, we're joined by Isaac Medeiros, entrepreneur, operator, and founder of Mini Katana and Kanpai Candy. Isaac is best known for building one of ecommerce's most unique brands, transforming a niche sword company into a viral content powerhouse with more than 20 million YouTube subscribers, billions of annual views, and a highly engaged global community. Along the way, he's become an expert in organic growth, creator-led marketing, and building brands that scale without relying on traditional advertising.

Episode metadata supplied by the publisher feed · Published Jun 11, 2026

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The Playbook Behind Viral Ecommerce Brands | Let's Laugh About It with Isaac Medeiros

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