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The Playbook for Busting Myths: How to Change Consumers’ Minds

EPISODE · Sep 26, 2023 · 30 MIN

The Playbook for Busting Myths: How to Change Consumers’ Minds

from Shopify Masters · host Shuang Esther Shan, Shopify

Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her Shopify website, PR about the brand, and the endorsement of celebrity chef David Chang to build credibility and bust myths around microwave cooking.For more on Anyday and show notes: https://www.shopify.com/blog/anyday-myth-busting Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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The Playbook for Busting Myths: How to Change Consumers’ Minds

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