The Playbook for Companies in Emerging Categories

from Shopify Masters · host Shuang Esther Shan, Shopify

Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits.For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emerging-category Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published Jul 18, 2023

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What this episode covers

Ghia was one of the first non-alcoholic spirits companies in the US. Founder Melanie Masarin shares what it took to launch a business in a category most people had never even heard of.

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The Playbook for Companies in Emerging Categories

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