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The Podcast Atlas, Part Two: What The Screen Adds episode artwork

EPISODE · Jul 8, 2026 · 9 MIN

The Podcast Atlas, Part Two: What The Screen Adds

from Sounds Profitable

This week, Tom Webster cracks open the Podcast Atlas to look at video podcasting's strengths in advertising. The Podcast Atlas finds video podcast ads outperform audio on purchase intent and post-ad actions, 15% for video versus 10% for audio, while matching or beating audio on trust, commanding the highest attentive viewership of any format, and topping YouTube ads on five of six receptivity measures.Written by Tom WebsterEdited and narrated by Gavin GaddisFind the full article here.

What this episode covers

This week, Tom Webster cracks open the Podcast Atlas to look at video podcasting's strengths in advertising. The Podcast Atlas finds video podcast ads outperform audio on purchase intent and post-ad actions, 15% for video versus 10% for audio, while matching or beating audio on trust, commanding the highest attentive viewership of any format, and topping YouTube ads on five of six receptivity measures.Written by Tom WebsterEdited and narrated by Gavin GaddisFind the full article here.

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The Podcast Atlas, Part Two: What The Screen Adds

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How long is this episode of Sounds Profitable?

This episode is 9 minutes long.

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This episode was published on July 8, 2026.

What is this episode about?

This week, Tom Webster cracks open the Podcast Atlas to look at video podcasting's strengths in advertising. The Podcast Atlas finds video podcast ads outperform audio on purchase intent and post-ad actions, 15% for video versus 10% for audio, while...

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