The Podcast Atlas, Part Two: What The Screen Adds

This week, Tom Webster cracks open the Podcast Atlas to look at video podcasting's strengths in advertising. The Podcast Atlas finds video podcast ads outperform audio on purchase intent and post-ad actions, 15% for video versus 10% for audio, while matching or beating audio on trust, commanding the highest attentive viewership of any format, and topping YouTube ads on five of six receptivity measures.Written by Tom WebsterEdited and narrated by Gavin GaddisFind the full article here.

Episode metadata supplied by the publisher feed · Published Jul 8, 2026

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The Podcast Atlas, Part Two: What The Screen Adds

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