The Podcast Launch

Episode Summary: The full start-to-finish process for launching a podcast — planning, assets, production, hosting, RSS feed setup, directory submission, and promotion — the exact steps used to launch this show. What You'll Learn The full 7-step process to launch a podcast, start to finish Why media hosting and RSS feed setup are the trickiest steps to get right How to actually submit a podcast to iTunes and other directories Why promotion doesn't stop once the first episode goes live The Podcast Launch: Start to Finish Steps to launching a podcast: Planning Graphics & assets Production & tagging Media hosting RSS feed creation Submitting to podcast directories Marketing 1. Planning Start date: pick one to give yourself a real goal. At least 4-6 weeks is recommended, more if an interview format is planned. Mike Murphy Unplugged launched in one month — a couple more weeks would have helped. Everyone knows their own pace best, but picking a start date is what actually gets things moving. Show planning (very important): What is the show about? What value gets delivered to listeners — knowledge, humor, insight? What's the format — solo, interview, co-host? What's the frequency — daily, weekly, monthly? Be consistent. What's the approximate length — 10 minutes, 30 minutes, an hour? Be consistent. Who is the audience? This one's big, and it's genuinely okay not to know exactly at first. Tip: when recording, imagine speaking to one person, not an entire audience — it changes the tone for the better. 2. Graphics & Assets Website: every podcast needs a home. Divi by Elegant Themes is the best WordPress theme used to date, and highly recommended. Podcast cover art: genuinely important, and worth outsourcing if needed — Fiverr is one option among many designers who specialize in podcast cover art. Music: Incompetech, AudioJungle, AudioBlocks. Sound effects and voiceover intros: Fiverr again. Tip: don't get stuck gathering assets — done is better than perfect. 3. Production Write a script — developing a repeatable template, like a story, helps a lot. Scrivener is the writing tool of choice. Record the podcast. Adobe Audition is the tool used here; other popular editors include GarageBand, Reaper, Pro Tools, and Audacity. Edit, add music and sound effects, export as an MP3 file. Tag it. ID3 Editor handles this — the metadata embedded in an MP3 file. To see it in action, open iTunes, right-click any song, and selec… Read the complete show notes and resources on mikemurphy.ai. Support the show Subscribe To Weekly Newsletter: AI Unplugged Connect With Me 🌐 Website 📧 Newsletter 🎥 YouTube 🐦 X 💼 LinkedIn Comments, Questions & Feedback: [email protected]