The Podcast Report 2023-24

The first Indian podcasts were like arranged marriages - everyone was a bit awkward, and no one knew what to expect, but hey, at least the family was supportive! As podcasts gained traction, they soon had podcasts for every niche. We've got celebrity podcasts where Bollywood stars share their deep thoughts, like how difficult it is to find the right shade of beige for their 15th luxury car. Tech-savvy grandpas are starting "back in my day" podcasts, reminiscing about when "viral" was something you didn't want to be. And let's not forget the rise of regional language podcasts. Why stick to Hindi or English when you can confuse Alexa with 20+ languages? As we look to the future, the possibilities are endless. The future of the Indian podcasting scene is like a good biryani—it took a while to prepare, it's got a mix of everything, and it leaves you wanting more. Catch our episode that talks all about it on your favourite podcasting platforms and our YouTube channel. Learn more about your ad choices. Visit megaphone.fm/adchoices