The Podcast Setup Show (Pt 2)

Episode Summary: Part 2 of the podcast setup series — ID3 tagging, choosing a media host and building a website, generating a valid RSS feed, launching on iTunes and other directories, and marketing every new episode.What You'll LearnWhat ID3 tags are and why they matter for every podcast episodeHow to choose a media host and set up a website as your podcast's home baseThe 2 methods for generating a valid RSS feedThe full launch-day and directory-submission process, from Podcasts Connect to StitcherPart 1 covered planning, pre-launch decisions, and gear/production. This episode picks up with tagging and uploading to a media host, building a website, creating an RSS feed, going live on iTunes, submitting to other directories, and marketing.Step 11: ID3 TagsID3 tags are the digital metadata baked into an MP3 podcast file. The process: record and edit the episode, export as .mp3, and add ID3 tags. Software used: ID3 Editor.Step 12: Media HostsThe place podcast MP3 (and video, for video podcasts) files actually live. Libsyn is the choice here, at $15/month; other notable options include Spreaker, SoundCloud, Podbean, and Blubrry.Step 13: Set Up a WebsiteA home base is essential. The exact setup used: WordPress (free), the Divi theme by Elegant Themes ($69/year), and Bluehost ($13/month for cloud hosting).Step 14: RSS FeedsRSS stands for Real Simple Syndication, and a podcast can't launch without a valid feed — it's how new episodes reach subscribers' devices automatically the moment they're published.How to generate an RSS feed — 2 methods:Method 1: generate it directly through a media host like Libsyn.Method 2 (the method used here): use the PowerPress plugin by Blubrry on a WordPress site, even while hosting media through Libsyn — a mixed approach that works well.Step 15: Launch on iTunesCopy the RSS feed to the clipboard, head to Apple's Podcasts Connect portal, sign in with (or create) an Apple ID, click the blue +, and paste the feed in.Step 16: Submit to Other DirectoriesiTunes is the biggest, most prominent library, but submitting to as many others as possible — Stitcher, Spreaker, TuneIn, Google Play — genuinely widens reach. Each one just needs an account and a one-time RSS feed submission for validation.Step 17: Marketing & PromotionThe process after every episode: use Buffer to send the blog post and show notes out to Twitter, Instagram, Google+, and Facebook — repeated 4–5 times per episode. A promo video accompanies most episodes, though a simple photo with text graphics works fine too. A Medium article also gets written, essentially repurposing the show notes or script into a standalone blog piece.Bonus Step 18: Moneti…Read the complete show notes and resources on mikemurphy.ai.Support the showSubscribe To Weekly Newsletter:AI UnpluggedConnect With Me🌐 Website📧 Newsletter🎥 YouTube🐦 X💼 LinkedInComments, Questions & Feedback: [email protected]