The Point of View Problem: Why Your Brand Feels Like Everyone Else's

You left your career to build something on your own terms. You built it. And somewhere along the way, it started to feel a little too safe — competent, capable, and quietly like it could belong to anyone.This episode is about the difference between a business that's efficient and a business that's actually you — and how I stumbled into that realization somewhere between a therapy session, an HGTV binge, and a two-hour wander around HomeGoods.If your brand feels a little too polished and not quite specific enough right now, that's not a sign something's wrong. It might just be a sign you've outgrown the version of the business you built.—Come tell me what part of you has been asking for more room lately on Instagram → ⁠⁠@catescreative.studio⁠Ready to figure out exactly where the gap is? The Strategic Brand Reset is where we do that work together: ⁠⁠https://catescreativestudio.com/⁠⁠Take the ⁠⁠Brand Clarity Quiz⁠⁠ to find out why your brand feels off right now.