The Pokémon Effect: Why Collectibles, Cookies, and Theme Parks Are All Chasing Pikachu (Ep. 84)

Jim Hill and Lauren Hersey dig into why collectibles are suddenly everywhere you look, from Disney merch shelves to grocery store cookie aisles and even inside theme parks themselves. This episode connects the dots between blind box culture, viral collectibles, and why companies like Disney and Universal are aggressively courting adult collectors and Gen Z fans. Along the way, the conversation builds toward a genuinely jaw-dropping realization about which media franchise quietly became the most valuable of all time. NEWS • Disney’s Zootopia 2 teams up with Pop Mart for blind box collectibles, tapping directly into the viral Labubu-style collector economy • Why blind boxes, mystery packs, and “completionist” merch are suddenly Disney’s favorite strategy • Disney Lorcana takes over EPCOT’s Festival of the Arts with a free scavenger hunt and highly coveted promo cards • Marvel’s new color-changing Oreos turn cookies into collectibles, complete with QR codes, lore, and villains • Universal Studios Japan confirms plans for a major Pokémon attraction, setting the internet on fire with speculation FEATURE • How Pokémon quietly became the highest-grossing media franchise in history • Why gaming revenue now dwarfs movies and how that shift changed theme parks forever • The real reason Universal wants Pokémon and why everyone else is chasing that level of success • What Pokémon’s 30-year rise tells us about merch, media, and the future of themed entertainment HOSTS • Jim Hill - IG: @JimHillMedia | X: @JimHillMedia | Website: JimHillMedia.com • Lauren Hersey - IG: @lauren_hersey_ | X: @laurenhersey2 FOLLOW • Facebook: JimHillMediaNews • Instagram: JimHillMedia • TikTok: JimHillMedia SUPPORT Support the show and access bonus episodes and additional content at Patreon.com/JimHillMedia. PRODUCTION CREDITS Edited by Dave Grey Produced by Eric Hersey - Strong Minded Agency SPONSOR This episode of I Want That Too is brought to you by Unlocked Magic, your go-to source for stress-free savings on Disney and Universal theme park tickets. If a 2026 trip is on your radar, Unlocked Magic helps you unlock great prices with expert guidance from people who truly know the parks. Learn more at UnlockedMagic.com. If you would like to sponsor a show on the Jim Hill Media Podcast Network, reach out today. Learn more about your ad choices. Visit megaphone.fm/adchoices