EPISODE · Apr 29, 2026 · 1 MIN

The policy that we really want to see

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from developing relevance engineering frameworks that help brands navigate AI-driven search transformation. The discussion covers iPullRank's five-pillar relevance engineering model (AI information retrieval, content strategy, digital PR, user experience, and discoverability), three-tier measurement approach for AI search performance, and strategic frameworks for balancing Google's 16 billion daily searches against emerging AI platforms' growing influence.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from developing relevance engineering frameworks that help brands navigate AI-driven search transformation. The discussion covers iPullRank's five-pillar relevance engineering model (AI information retrieval, content strategy, digital PR, user experience, and discoverability), three-tier measurement approach for AI search performance, and strategic frameworks for balancing Google's 16 billion daily searches against emerging AI platforms' growing influence. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The policy that we really want to see

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This episode was published on April 29, 2026.

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