The Political Polarization of the West with Patrick Ruffini

Author and one of the leading experts on political targeting, technology, and demography, Patrick Ruffini, joins me today to discuss the cultural and economic forces reshaping the Republican party. Patrick is the co-founder of Echelon Insights, a polling and analytics firm, and has dissected the transformation of American politics in numerous roles over the past twenty years. He has recently written a book titled, “Party of the People: Inside the Multiracial Populist Coalition Remaking the GOP” which explains how the future of the Republican party is comprised of working-class voters in a multi-racial, cross-generational populist coalition. This is an incredibly insightful episode that you won’t want to miss!