The Pop-A-Shot National Championship: A Marketing Professor's Journey with Prof. Luke Kachersky and Pop-A-Shot VP Nick Gonzalez

This episode of the Sports Business Podcast with Prof. C takes a break from controversial issues and focuses on “Pop-A-Shot” an arcade basketball game played by families and friends. Recently, a national competition for the champion Pop-A-Shot player took place, and one of the finalists was my colleague Prof. Luke Kachersky, who teaches marketing at the Gabelli School of Business. I invited Luke and Nick Gonzalez, Vice President of Marketing for Pop-A-Shot to join me for a lively session about marketing and participating in this competition on national television. Please tune in! Host: Mark Conrad Producer: Victoria Ilano Additional Production: Jeffrey Haynes Artwork: Pamela V. White Marketing: Michelle Miller Music: ”MarcusWay/Energetic Pop Punk/Tribe of Noise”