The Post-Bubble World of Podcasting with James Cridland and Jonas Woost

This week, with the world of podcasting descending on London for the Podcast Show, we’re going to turn the tables on ourselves and get a little introspective, figuring out what is happening with this Podcast format. This time two years ago, we got a little ahead of our skis with Spotify, Amazon and the like spending eight (and nine) figure sums on podcast companies. That bubble burst and now we’re picking up the pieces to see what the future might resemble given its recent roller coaster past. To do that, two guests and two of the very best: James Cridland, author of the bible that is Podnews and Jonas Woost of Bumper. The former understands the industry, the latter understands the listener and by the end of this conversation you’ll find podcasts and podcasting a more rewarding listen. For more on Bubble Trouble, including transcripts of the show, visit us online at http://bubbletroublepodcast.comYou can learn more about Richard at https://www.linkedin.com/in/richard-kramer-16306b2/More on Will Page at: https://pivotaleconomics.com(Times below correspond to the episode without considering any inserted advertisements.)The episode features a discussion on the evolving dynamics of podcasting, including the recent burst of the investment bubble in the sector, the impact of this shift, and what the future holds for podcast creators and companies. Guests include James Cridland, editor of Pod News, and Jonas Woost from Bumper, who share insights into the industry trends, listener engagement, and the complexities of podcast advertising. The conversation also explores the nuances of podcast data analysis, the importance of understanding 'actual listening' versus 'downloads', and strategies for podcast growth and monetization. The episode aims to provide a comprehensive look at both the business side of podcasting and the listener engagement aspect, intending to inform and guide podcast creators and industry stakeholders.00:02 Introduction01:02 Part One01:10 Introducing the Experts: Insights from the Front Lines02:43 The Podcasting Landscape: Numbers, Growth, and Challenges06:53 Adapting to Change: Strategies for Success in Podcasting15:48 Understanding Podcast Advertising: Data, Attribution, and Impact22:34 The Evolution of Podcast Metrics: Attention Over Downloads22:43 The Power of Feedback: From Music to Podcasts23:37 Part Two23:46 Navigating the Podcast Landscape: Insights and Strategies24:25 Decoding Podcast Listenership: Beyond the Numbers32:02 The Future of Podcast Advertising: Challenges and Opportunities32:10 The Intimacy of Podcasting: Engaging Niche Audiences41:48 The Podcast Show Preview: Expectations and Predictions Hosted on Acast. See acast.com/privacy for more information.