The post-LeBron James content universe — and the WNBA’s record viewership start

Episode 305 of the Sports Media Podcast features The Athletic senior NBA writer Sam Amick and ESPN WNBA analyst LaChina Robinson. In this podcast, Amick discusses his recent piece “Could LeBron James actually retire? Seems unlikely, but the leverage game may have begun”; what a post-LeBron NBA universe looks like far as content; the Nuggets in the NBA Finals; Mike Malone’s us-against-the-world-view; LeBron as the most successful 21st century athlete given social media, and more. Robinson discusses the increased WNBA coverage in 2023; people in the space who are covering the league; the next steps for the WNBA as a content play; potential cities for expansion carving out a career covering women’s basketball; being represented by powerhouse agent Nicole Lynn and more. You can subscribe to this podcast on Apple Podcasts, Google Play, Stitcher, and more.