The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]

from Marketing Smarts from MarketingProfs · host George B. Thomas

How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.

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This episode is 30 minutes long.

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This episode was published on March 30, 2023.

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