The Power Behind the Page: How Booking Engines Are Shaping the Future of Hotel Revenue

The Power Behind the Page: How Booking Engines Are Shaping the Future of Hotel RevenueMay 6th, 2025, 10:00 am PT / Category: InterviewsFrom GenAI to GDS, how can hotels use technology to control their storefront, optimize distribution, and boost direct bookings?In this episode of dojo.live, we explore the future of hotel booking with Mark Lewis-Brown, CEO & President of Zucchetti North America. Mark shares how AI, smarter customization, and seamless channel management are helping hotels take control of their digital storefronts. From dynamic booking engines to simplified distribution, learn what it takes to stand out, drive direct bookings, and deliver a consistent guest experience across every touchpoint.Mark Lewis-Brown is an industry veteran with more than 35 years of experience. At Zucchetti North America, Mark is responsible for overseeing and implementing the commercial and strategic aspects of Zucchetti’s expansion into the North American market. Mark is also involved in key decision-making regarding Zucchetti’s global strategies and in the positioning of the North American branch within the larger organization.Mark began his hospitality career as an owner and operator of boutique properties across the U.S. Over the past 24 years, he has held leadership roles at several top hotel technology companies. His combined experience on both the hotel and vendor sides gives him a rare, well-rounded perspective on the industry—past and present—making him an ideal leader for Zucchetti North America.