The power of 1...beacon notification

Grabbing the attention of a consumer is THE challenge for marketers using mobile these days and beacons are in the middle of this notification revolution. They seem to be the answer to all marketing prayers and, according to a recent inMarket study, they work VERY well. Chuck summarizes the results in this episode but beware, there is a dark side to this bright light that could bring an end to your beacon initiative - and customer loyalty - if it is abused.