The Power of a Mascot for Your Brand

Mascots are proving to have high value at little cost when it comes to establishing brand traction. How about all the insurance brands clearly benefiting from having a brand mascot like Liberty Mutual's, limu, imu, and Doug, which dominated in ad breakthrough messaging and branding in a market cast study. While All State, Mayhem, ranked first in likability and memorability, Progressives, Flo, excelled in message recall. While Geico's Gecko has maintained a 94% recognition rate and is a driving force in Geico becoming a leading US insurer. Research from Ipso shows that ads with brand characters perform six times better on brand recall than ads without double the attention of celebrity ambassadors. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.