The Power of Affiliate Marketing for E-commerce Brands with Lauren Lee

Affiliate marketing can be a mysterious concept for many e-commerce brands. They often struggle to understand how to find affiliates and how to effectively work with them. In this episode of eCommerce On Tap, Nathan invites Lauren Lee, Director of eCommerce Sales at ClickBank, an affiliate network that provides a general overview of affiliate marketing and its various strategies. Join in as they explore the different types of affiliates, discuss the role of networks, and highlight the benefits of leveraging performance affiliates to extend your reach, boost brand awareness, and drive customer acquisition.