The power of asking ‘why?’: A case study for market research with Andrea Saez

from Product Marketing Maestros: Tales from the Front Lines

In this episode of Product Marketing Maestros, guest Andrea Saez, Senior Product Marketing Manager at Unmind, shares a story highlighting the significance of market research in product development. She discusses her experience at a startup where the team decided to build a Zendesk integration without fully understanding the market need.

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This episode is 7 minutes long.

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This episode was published on April 5, 2024.

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