EPISODE · Apr 5, 2024 · 7 MIN
The power of asking ‘why?’: A case study for market research with Andrea Saez
from Product Marketing Maestros: Tales from the Front Lines
In this episode of Product Marketing Maestros, guest Andrea Saez, Senior Product Marketing Manager at Unmind, shares a story highlighting the significance of market research in product development. She discusses her experience at a startup where the team decided to build a Zendesk integration without fully understanding the market need.
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The power of asking ‘why?’: A case study for market research with Andrea Saez
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This episode was published on April 5, 2024.
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