The Power of Being a Niche Switcher — TaVona Denise on Reinvention, Voice, and Trusting the Pivot

When you’ve built a life that looks successful on paper but still feels like a tight corset, reinvention can feel like both rebellion and relief. In this candid, laughter-filled, deeply honest conversation, Julie sits down with her longtime friend and fellow former PT, TaVona Boggs — Master Certified Coach, fractional CRO, and host of Breaking Protocol — to explore what happens when your identity, career, and even your literal voice all demand a new evolution.Together, they unpack:The bravery of letting go when something no longer fitsThe “niche switcher” wound and how it weaponizes multidimensionalityThe body’s role in reinvention (including losing her voice for 10 weeks)The grief and power of midlife, perimenopause, and changing identitiesWhy athletes often make the best entrepreneurs — and how pain tolerance, curiosity, and trust build resilienceEqual parts practical and soulful, this episode is a permission slip for every high-achieving woman afraid that changing direction means starting over. As TaVona reminds us:“You can’t listen to the world. You have to listen to yourself.”03:15 – Letting Go and Being a ‘Niche Switcher’ 07:28 – Reinvention and Becoming a Fractional CRO 12:10 – Listening to Yourself Over the World 15:15 – The Rule-Breaker’s Defiance 20:21 – The Right of Exile 24:36 – Losing Her Voice: When the Body Speaks 29:02 – Titrating Truth & Reclaiming the Voice 33:12 – Joy, Aliveness & Counter-Culture 36:23 – Enter the CRO Era 43:05 – The Athlete Archetype 46:23 – Identity, Loss & Integration 56:24 – Closing Reflections Love what you hear? Learn more from Tavona at @tavonadenise on IGIf this episode speaks to you, hit subscribe, leave a review, and share it with a friend👉Looking for more of where this came from? Sink deeper with coaching support from Julie and Book a Soul Story Mapping SessionKeep up with what's going on by joining the Notes from a Fart Walk Newsletter and don't miss an episode or updateWatch full video episodes and clips on YoutubeSocial Media: Follow Julie for clips, bonus content, and updates throughout the week. You can also shoot her a DM to connect!Instagram @drjuliegranger, Substack @drjuliegrangerLinkedIn  juliegrangerdpt