The Power of Branding in Hospitality: Lessons From an Accidental Hotel Owner - Brigette Harenda, B&Co.

I'll never forget the first time I heard our guest today, Brigette Harenda, President of B&Co. It was about a decade ago, and she was at a conference recounting the story of creating the Iron Horse Hotel - which I found fascinating because she became a hotel owner almost by accident during the Great Financial Crisis of 2008 - and has created hit after hit in hospitality since then.In this episode, you'll learn why you should care about branding, why it's much more than you might think it includes - and the process she uses to help hospitality providers create a brand and guest experience that stands out, creates loyalty, and inspires people to tell others - all of which, of course, helps your business thrive.  A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands