The Power of Brewery Marketing & Finance

Today on the podcast we hear from marketing guru Julie Rhodes from Not Your Hobby Marketing. Julie and I talk about The Power of Marketing + Finance. And dig in on why NOW is the time to invest in your marketing and sales strategy. Key Topics:Brewery marketing trends, new ideas to try, fundamental marketing tactics to revisitWhy NOW is the time to double down on your investment in sales and marketing (and where to find the cost savings to pay for this)When to add a sales rep (and how to pay them)Resources:Connect with Julie Rhodes at Not Your Hobby MarketingLearn more about the Beer Business Finance Association, a network of brewery owners and managers focused on driving profits and cash flowsToday’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.