The Power of Caring in Business (Without Burning Yourself Out)

In this episode of Building a Business: Grit & Grace, Anna Angelova and Jores Minasvand explore a topic that is often overlooked in business conversations: the power of genuinely caring about people. Inspired by the book Read Your Mind by mentalist Oz Pearlman, Anna reflects on a powerful idea from the book’s chapter Focus on Others, and how shifting our attention from ourselves to others can completely change the way we show up in business. When we focus only on numbers, strategy, and logic, we often forget two critical drivers of leadership and connection: our heart and our intuition. In this conversation, Anna and Jores discuss: Why focusing on helping others reduces anxiety in sales and networking How genuine care builds stronger and longer business relationships The difference between authentic care and manipulative sales tactics Why caring leaders create stronger teams and cultures The hidden danger of over-caring and how it leads to burnout Why boundaries and self-care are essential for sustainable leadership A simple relationship-building habit that helps you remember what matters to people They also share practical ways to bring more humanity into business conversations while still maintaining clear boundaries and expectations. Because in the end, successful businesses are built on relationships, trust, and genuine care for the people you serve. Reflection question: What is one small way you can show genuine care for someone in your business this week? P.S. Gift yourself the gift awareness with the ELI Assessment: https://leficomp.com/eli