The Power of Clarity: Defining Your Business in 10 Words or Less — with Mitchell Levy

Send a question or message to Kate & SamIn this episode of the Thriving Business Podcast, host Kate Dong interviews Mitchell Levy, a global credibility expert, executive coach, and TEDx speaker from Silicon Valley, USA.About Mitchell LevyGlobal credibility expert and executive coachTwo-time TEDx speakerAuthor of 65+ booksPublisher of 750+ books through four different publishing companiesHas started 20+ companiesFormer board member of a NASDAQ firm38 years in Silicon Valley, 36 years married, father to a 26-year-old sonMitchell’s Thoughts on Thought LeadershipMitchell views books as valuable assets that open doors for speaking, consulting, and coachingBooks serve three purposes:A thought leadership piece (even if people don't read it)A way for clients to understand your step-by-step processForces you to think about the world differentlyThe Credibility JourneyAfter seeing book publishing becoming democratised, Mitchell explored what authors really wanted: CredibilityConducted interviews with 500 thought leaders between 2019-2020 on credibilityCreated a new definition: "Credibility is the quality in which you're trusted, known, and liked"Identified 10 values of credibility, with integrity being the only value that appears twiceExternal integrity: what you say to the worldInternal integrity: how you actually actKey Takeaways for Service-Based Business OwnersHaving clarity about who you serve and how you help them is crucial for effective marketingA well-articulated CPOP helps you stand out and attract the right clientsConsistency in showing up with credibility builds trust and reputationFocus on building authentic connections rather than chasing numbersAccountability partners help ensure you stay focused on your purposeResources MentionedMitchell's website: mitchelllevy.comSocial Compliment: socialcompliment.comMitchell's TEDx talk: "We're Losing Our Humanity, I'm Tired of Watching It Happen"Kate's CPOP (derived during the episode)"Service-based business owners with an untapped audience"Join us in two weeks for our next episode of the Thriving Business Podcast.Connect with Your Hosts:Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: [email protected] Morris | The O8 🌐 Website: https://www.theo8.com/ 📱 Instagram: @the_o8crew ✉️ Email: [email protected] Business Podcast 🌐Website:   https://www.thrivingbusinesspodcast.com/ JOIN OUR WORKSHOPS🌐 https://www.thrivingbusinesspodcast.com/workshopsCOME ON THE 2026 BALI RETREAT🌐 https://www.thrivingbusinesspodcast.com/baliretreat2026